How to Make the Most of Your Instagram Live Interview

More and more bloggers and entertainment writers are embracing Instagram Live as a way to engage their readers and fans with a dynamic, interactive event. If you are invited to join one of these live chats as a filmmaker, you should go for it! If you are prepared, it can be a great opportunity to find new fans and present your project in the best light.

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Using Hashtags for Your Indie Film

There are about 186 million users on Twitter sending 500 million+ tweets sent each day, which comes out to approximately 200 billion tweets per year. Instagram users post more than 95 million photos and videos per day, or about 34 billion pieces of content per year, and if you’re brave enough to jump into TikTok, you’re joining 600 million users who post almost every day. It’s time to get smart about your hashtags.

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OUR FAVORITE FILM MARKETING IN 2020

2020 was obviously a VERY DIFFERENT year when it came to film, with many releases skipping their theatrical run, choosing a hybrid drive-in/virtual event approach, or just heading straight to a streaming release. As always, Team Smarthouse kept their eye on how these films were being marketed, and were wowed by the poster campaigns, innovative ideas, and other marketing bits that people and agencies came up with!


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We Watched 25 Webinars About Film Festivals So You Didn’t Have To

Attending three webinars a day is totally the new normal, right? Team Smarthouse has been attending A LOT of webinars since social distancing has been in place, with a focus on listening to people talk about the current state of film festivals and learning as much as we can about how festival organizers are adapting to the industry's changing landscape.

We have pages and pages of notes from our learnings, but here are the top five things we thought would be most helpful for indie filmmakers:

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Great Movies by Black Filmmakers

These past few weeks have been a testament to the power when we collectively come together in support of what is right. As we continue to protest, write letters, donate and educate ourselves in order to counter the systematic racism within our communities, consuming and supporting media made by Black creators is more important than ever. It is just one of many ways to work towards anti-racism.

Here is a list of some Team Smarthouse picks to start with …

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Should you bring your film festival online?

The rush to start an online fest is understandable -- but have you considered...

1. Will your audience watch? We assume yes, but will they?! They are already watching media and are overloaded with choices. Can you compete with the latest true-crime doc mini-series? Is your audience technically capable of using a new website, or do they watch everything through apps?

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