SUNDANCE MASTER CLASS RECAP: BUILDING YOUR ONLINE PRESENCE FOR FILMMAKERS

Earlier this year Team Smarthouse’s Ryan Davis and Amie Simon were honored to present a three-hour online Master Class for Sundance Collab, discussing the basic elements of a digital marketing strategy for filmmakers …

Publicity, Advertising, Indie FilmAmie SimonJune 22, 2022marketing, film careers, filmmaking, social media

Tips For Navigating Audience Communication During Social Change

In this time of important social movements and awareness, it’s good to think about how your organization or business should respond. Change happens, and how you choose to address that change and talk about with your patrons matters.

Publicity, Social MediaAmie SimonJuly 12, 2021social media, publicity, PR, marketing, social issues, social change

Using Hashtags for Your Indie Film

There are about 186 million users on Twitter sending 500 million+ tweets sent each day, which comes out to approximately 200 billion tweets per year. Instagram users post more than 95 million photos and videos per day, or about 34 billion pieces of content per year, and if you’re brave enough to jump into TikTok, you’re joining 600 million users who post almost every day. It’s time to get smart about your hashtags.

Indie Film, Digital AdvertistingAmie SimonMarch 23, 2021marketing, film marketing, social media, indie film

AMA HIGHLIGHTS: DIGITAL MARKETING AND SOCIAL TIPS

Because social media is an ever-changing landscape, it can be hard to know where to spend your time, effort, and budget in order to get the word out about your project. Earlier this year, I participated in an “Ask Me Anything” marketing forum and answered questions about social media and digital marketing.

Here are some highlights that small biz owners may find useful: