Already know what you need? Try one of our marketing or publicity packages.
After working with hundreds of clients, we created a series of packages based on our most requested services for busy independent filmmakers, arts organizations, and creatives who know what they want. Choose which one you’re interested in and reach out to us at: heyyouguys@smarthousecreative.com, or hit the button below to get started. We can also work with you to create a custom proposal based on your needs and budget!
Crowdfunding Strategy Package: Short Film (<30 minutes)
45-min Strategy Call
-Watch film to inform strategy
-Talk through available crowdfund site options to determine best fit
-Work with client to set crowdfund goals and timeline
-Go over crowdfunding best practices
Content calendar outline (4 weeks)
-Create content calendar outline including suggested social post themes, when to email, and when to make direct asks to friends and family
-Includes suggested hashtags and trends that match film/campaign messaging
Crowdfund Materials Review
-Review of existing project description, photos, graphics, and reward levels/rewards
-Provide feedback on how to improve and streamline for crowdfund campaign
Social Media Audit
-Review of existing social media channels (3 max)
-Provide feedback on how to improve and streamline for crowdfund campaign
TOTAL COST: $900
Crowdfunding Strategy Package: Feature Film (>30 minutes)
45-min Strategy Call
-Watch film to inform strategy
- Talk through available crowdfund site options to determine best fit
-Work with client to set crowdfund goals and timeline
-Go over crowdfunding best practices
Content calendar outline (4 weeks)
-Create content calendar outline including suggested social post themes, when to email, and when to make direct asks to friends and family
-Includes suggested hashtags and trends that match film/campaign messaging
Crowdfund Materials Review
-Review of existing project description, photos, graphics, and reward levels/rewards
-Provide feedback on how to improve and streamline for crowdfund campaign
Social Media Audit
-Review of existing social media channels (3 max)
-Provide feedback on how to improve and streamline for crowdfund campaign
TOTAL COST: $1000
Social Media Strategy Package
Social Media Audit & Strategy (max 3 channels)
-Work with client to develop brand voice and goals for social channels
-Review of existing social media channels and content
-Provide feedback on how to refine channels into a consistent brand, including content and voice
-Develop targeted audience personas for social advertising
-Provide a social media “cheat sheet” with tips and tricks for posting
-Provide examples of like accounts for inspiration
Content calendar outline (4 weeks)
-Create basic content calendar outline with suggested social post themes and hashtag ladders
-Includes brainstorm of content ideas
45-minute follow up call
-Talk through strategy plan with client, answering any questions
-Give client guidance on how to build a “creative bank” of assets to be used for content creation
TOTAL COST: $1250
VOD Release Package: Option 1
Release Strategy
-Watch film to inform strategy direction
-45-minute call with client to discuss release goals
-Develop overall release strategy, including marketing direction and target audiences
Materials Review
-Audit of existing film materials, including synopsis, trailer, website, and poster
- Provide feedback and suggestions to align with best practices
National Press Outreach
-Design and implementation of 4-week campaign that utilizes the best angles and opportunities for coverage
-Research of target media outlets and contacts
-Press release and pitch creation
-Ongoing follow up to best-fit writers as time allows
TOTAL COST: $3750
VOD Release Package, Option 2
Release Strategy
-Watch film to inform strategy direction
-45-minute call with client to discuss release goals
-Develop overall release strategy, including pitch direction and target audiences
Materials Review
-Audit of existing film materials, including synopsis, trailer (if complete), website, and poster
- Provide feedback and suggestions to align with best practices
Social Media Audit (max 3 channels)
-Review of existing social media channels and content
-Provide feedback on how to refine channels into a consistent brand, including content and voice
-Provide a social media “cheat sheet” with tips and tricks for posting and suggested hashtag ladders
National Press Outreach
-Design and implementation of 4-week campaign that utilizes the best angles and opportunities for coverage
-Research of target media outlets and contacts
-Press release and pitch creation
-Ongoing follow up to best-fit writers as time allows
Social Media Ad Campaign* (4 weeks)
-Develop targeted audiences for ads
-Build 3 options for ads using assets provided by client (videos and photos)
-Set-up and launch ads across Facebook, Instagram, and Associated Networks
-Provide weekly updates and a full wrap report with ad stats
*Ad budget not included; will be in addition to package cost
TOTAL COST: $5750
Event Promotion (Online OR In-Person)
Event Strategy
-Watch film/get familiar with type of event to inform strategy direction
-45-minute call with client to discuss event goals
-If filmmaker is the one presenting the online event, discuss best platform to stream events from, and possible ways to “eventize” virtual portion
-Develop overall event promotion strategy, including pitch direction and target audiences
Social Media Audit (max 3 channels)
-Review of existing social media channels
-Provide feedback on how to refine channels into a consistent brand, including content and voice
-Develop posting strategy outline and content types for promotion of event
Regional Press Outreach (4 weeks)
-Design and implementation of 4-week campaign that utilizes the best angles and opportunities for coverage
-Research of regional media outlets and contacts
-Press release and pitch creation
-Ongoing follow up to best-fit writers as time allows
Social Media Event Campaign* (2 weeks)
-Develop targeted audiences for boosted posts
-Graphics (or adjustment of short video clips) & copy creation for two boosted posts + Facebook event boost
-Launch and monitor posts and event boosts (Facebook & Instagram)
-Provide wrap report with ad stats
*Ad budget not included; will be in addition to package cost
TOTAL COST: $3750
Festival Event Promotion (Online, In-Person, OR Hybrid)
Event Strategy
-60-minute call with client to discuss festival event goals
-If online or hybrid festival, discuss best platform to stream events from, and possible ways to “eventize” virtual portion
-Develop overall event promotion strategy, including pitch direction and target audiences
Social Media Audit (max 3 channels)
-Review of existing social media channels
-Provide feedback on how to refine channels into a consistent brand, including content and voice
-Develop posting strategy outline and content types for promotion of festival
Regional Press Outreach
-Design and implementation of 6-week campaign that utilizes the best angles and opportunities for coverage
-Research of regional media outlets and contacts
-Press release and pitch creation
-Ongoing follow up to best-fit writers as time allows
Social Media Ad Campaign* (4 weeks)
-Develop targeted audiences for ads
-Build 3 options for ads using assets provided by client (videos and photos)
-Set-up and launch ads across Facebook, Instagram, and Associated Networks
-Provide weekly updates and a full wrap report with ad stats
*Ad budget not included; will be in addition to package cost
TOTAL COST: $5750
Social Media Set-up & First Month of Management Package
Social Media Strategy
- 45-minute meeting to discuss social media goals and best-fit channels
- Work with client to get photos, videos, and other assets for a “creative bank” to be used for content creation
- Develop overall social strategy, including types of content, hashtag ladders, and Boost/Page Like strategy
- Develop target audiences for ads based on film themes
Channel Set-up (max 3 channels)
- Setup and launch of social media pages and ad accounts
– Could also include setting up a branded gmail account to manage logins for all platforms
- Setup Linktr.ee to allow for multiple links in IG bio
- Development of short bio, user icon, and header graphic for each channel
Community management*
- 1 created post a week, with captions & hashtags adjusted for each channel
- Additional shares of press coverage/articles/curated content, as times allows
- 1 hour a week of engagement; invites from ad engagement; replies to comments, answers to questions, messages, shares to IG Stories, and re-posts
-Manage Boosts and Page Like campaigns to grow followers and promote events/news
-Provide weekly updates on ad campaigns and page performance
-Provide end of month ad campaign and page performance report
-Includes meetings, as requested by client
*Ad budget not included; will be in addition to package cost
TOTAL COST: $4000