It’s that time again! Team Smarthouse loves seeing all the innovative marketing that goes into films – both big blockbusters, and small indie features.
Read MoreIn this time of important social movements and awareness, it’s good to think about how your organization or business should respond. Change happens, and how you choose to address that change and talk about with your patrons matters.
Read MoreMore and more bloggers and entertainment writers are embracing Instagram Live as a way to engage their readers and fans with a dynamic, interactive event. If you are invited to join one of these live chats as a filmmaker, you should go for it! If you are prepared, it can be a great opportunity to find new fans and present your project in the best light.
Read MoreIt will be especially difficult if you don’t have any big names attached, so how can you rise above the noise and get the attention your film deserves from the media? These seven practical tips will help put you on the path to success.
Read MoreCongratulations! You just received your first film festival acceptance email! Now what?
If you’re a new filmmaker experiencing the film festival circuit for the first time, you probably have a lot of questions about what happens next. This article is for you.
Read MorePlanning your film, no matter how thrifty you can be with sets and equipment, is a daunting enterprise. Including a little extra for a publicist before you even begin shooting can seem like a luxury. So why is it worth it? Well, why make a film if no one sees it? A publicist is your best advocate for outreach, press coverage, and generally putting a good face on your project.
Read MoreThe Seattle International Comedy Competition (and its sister event, The San Francisco Comedy Competition) is one of my favorite projects to work on. It’s a great showcase for emerging talents, delivers an evening of raucous entertainment to audiences, and is presented by one of the undersung OGs of comedy: Jon Fox.
That’s why it’s so great when we’re able to successfully convey all this to the media and get some awesome coverage. Here’s a round up of this year’s highlights:
Read MoreMovie posters are works of art. When done right, they can be iconic, collectible, and set the tone for your entire marketing campaign — but their first purpose is to be effective tools for getting people to watch your movie. Here’s what to consider when creating your one-sheet.
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