There are three essential elements to every successful film release campaign: a trailer, a logline, and a poster. These are the items that any potential viewer will have at their disposal prior to making a decision about what to watch.
Read MoreWriting the perfect logline is a meticulous pursuit. Equal parts creative inspiration and fastidious editing, the logline, along with the title, poster and trailer, is one of the four key marketing elements of your film. Your logline is both sizzle and steak, so you better make sure it whets the appetite of your intended audience.
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